The Fulton School
The first week of my Senior Project will be spent working remotely with Cliffedge Marketing. Cliffedge Marketing is a small, family-like food and beverage marketing agency who partners with local retailers to build and maintain a thriving brand. My contact for this place is the former Ms. Cliffe. During my brother’s time at Barat Academy, a similarly small school like ours, he went out of his way to recruit other peers in hopes of fielding a full soccer team. He made a deal with the cross country team that if they played soccer he would run cross country. Ms. Cliffe, now known as Mrs. Gilbert, was his cross country coach who my family has kept in contact with throughout the years.
Mrs. Gilbert was supposed to be on maternity leave, however, due to the coronavirus she is working remotely along with the rest of the staff. During one of their meetings they bounced around ideas about how they could provide the most hands on experience for me… virtually. This week I will be focusing on one client of theirs for a possible marketing campaign. It will give me a good feel for what they do overall and help walk me through each of the steps they take when working with a client. I will be putting together a marketing campaign idea for Country Bob’s (one of their main clients), looking at ways to help their brand stand out right now. I will be creating a powerpoint to present my ideas and they will review it on Friday and give me feedback/notes.
Along with familiarizing myself with their partnerships I will be learning about them and what they do. On Tuesday and Wednesday I will have four meetings (about 30 minutes to an hour long) with the members of their staff who specialize in these four areas: sampling / possible in-store activation techniques, social media posting, consumer engagement / contesting, and branding and how to conduct a sales pitch. I am super excited to start tomorrow. I am taking my Senior Project one week at a time because everything is still up in the air for some of my locations and they don’t want to cancel prematurely.
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I like your one week at a time outlook! Perfect for times like these!!❤️❤️
Thanks Brigette! <3
Very cool! I appreciate the background information you gave us. How do you organize and process information while having multiple meetings per day?
Before any meeting I make a list on Google Docs of things I need to ask the person during the meeting on a scale of most relevant to least relevant. I basically breathe Google Docs so every document has a place in its respective color coded folder and that helps with nothing getting lost and making big projects, like this one, easier for me to manage. For the meetings today I set a reminder on my phone calendar for 30 minutes before the phone call was scheduled so I had enough time to get where I needed to be and the materials that I needed to have. Around five minutes before the meeting I sent a friendly text, that included my name, asking them if they were ready for the call. I didn’t want to catch them off guard because they too are working from home. During the meeting I had my door closed and airpods in so that I wouldn’t get distracted and I had my computer opened taking notes. I can’t stress enough the importance of having documents organized while talking to multiple people a day. I know that all of this information that I am getting today and tomorrow will be used in my marketing campaign idea presentation on Friday so taking notes is very helpful.
Wow thank you for the detailed response! You’re very organized, and that’s probably a great skill to have in your position. Sounds like you got a lots of notes and ideas prepared for the presentation. I’ll learn from you and organize my google docs today, so my thoughts won’t get buried in the documents.
No problem, I enjoy interacting on these posts. I hope my tips have helped even in the slightest!