The Fulton School
This time of year is crazy because people are starting to buy and sell cars for the warmer weather. The car market is a little bit inflated. The building is filled. All of the lifts are full, and the line of cars back up to the entrance garage door. Yesterday, we got a Lamborghini Huracan Performante in. Today I will probably make a YouTube video on it (for my personal account as well as Parker’s). We sold 50% of our Nissan GTR inventory exactly 1 day after I posted walkaround videos on YouTube. Coincidence? I think not!
Social media is a key role in business now a days. In both internships, I act as a “social media insight”. The car dealership already knows what they are doing. The owner is only 20 years old. I am only a supplement to their social medias. I have all the logins so I can just post stories and grid post pictures of inventory. The real estate media is a little bit harder because it is all about a personal connection. It is a balance between inventory and “who is the agent”. I write scripts and give tips on how to make Instagram posts attract more engagement.
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What’s your YouTube channel?
It’s Landon Escher, I unofficially call it “The Landon Escher Show”. You and everyone else reading this should subscribe! https://www.youtube.com/channel/UCGMcwNyu_SpTDMo28M8UJSg Rumor has it, I am reviewing a DJI OSMO Mobile 3 this weekend (video will probably be out Friday 4/30/2021). Rumor also has it that there will be a Lamborghini in a vlog sometime soon (hopefully the new Sian).