The Fulton School
On Tuesday I worked on the marketing and branding side of karting along with putting together a binder filled with all the notes and mechanical things I need to remember. Wednesday we took apart a carburetor and learned how to clean it properly and adjust each setting. Thursday I helped Bobby work on a costumers kart and then worked on mine. Overall it has been a very productive and informative past couple of days.
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What kind of stuff did you do for the marketing and branding? I’d be interested to hear what kind of stuff goes on behind the scenes for the marketing aspect of a company.
I worked on the personal branding and marketing side of racing. This includes creating a logo for yourself and exploring different ways to market your skills and accomplishments. This helps when you’re trying to make the next step in racing and need investors/sponsors. They obviously want you to have ways to promote their brands other than just a logo on a car.
For the business side like marketing the Kartplex, most of it is done through Facebook. It also helps that Kartplex is inside the World Wide Technology Raceway so they get marketed with the race track in general.